What’s In a Name?
Now, I’ve had a lot of titles throughout my career; intern, specialist, manager and owner. I’ve seen people launch office campaigns to destroy their co-workers that would make Sun Tzu blush. I’ve watched people spin Machiavellian webs of lies and duplicity that make me exhausted just following the intrigue. And now I’ve seen whole, sorry, “holistic” PR firms simply change everyone’s titles in hopes of changing the game itself. But, in all these years only once or twice have I ever seen someone do the one simple thing that will ensure a fancy title…the work.

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